Character

  1. 1. Main Character

    Images of a character should effectively be expressed depending on the type of a medium as color usage in a character is an important
    factor in forming an image of a business. A character must clearly be distinguished from its background color and utilization of
    abbreviated colors can be adjusted under some circumstances.

    - 심볼마크 및 전동차를 혼합하여 의인화,
- 성실한 이미지와 밝은 느낌으로 쾌적한 환경과 편리한 이동수단을 표현하고, 대중들에게 친근감을 부각시킨 캐릭터
  2. 2. A contracted form of Character

    Images of a character should effectively be expressed depending on the type of a medium as color usage in a character is an important
    factor in forming an image of a business. A character must clearly be distinguished from its background color and utilization of
    abbreviated colors can be adjusted under some circumstances.

    Main Color, Sub Color
  3. 3. Greed

    For the character on grid, use it as accurately as possible if photo-product or see-through methods are not applicable to certain media.

    그리드 이미지
  4. 4. Emblem

    An emblem is an ornamental factor that symbolizes a character. An emblem may be used in replacement for logos and characters.
    Emblems may also be utilized in the form of stickers and patches.

    엠블럼 이미지
  5. 5. Application

    응용동작 이미지
  6. 6. Naming

    Naming is an important factor to establish the same image of the character. The use of combining logo type
    and the characters is a common rule, but it could be independently used in limited circumstances.

  1. 1. Basic Character

    3D 캐릭터
  2. 2. Turn Around(3D)

    - 심볼마크 및 전동차를 혼합하여 의인화,
- 성실한 이미지와 밝은 느낌으로 쾌적한 환경과 편리한 이동수단을 표현하고, 대중들에게 친근감을 부각시킨 캐릭터
  3. 3. Application

    응용동작 : 환영, 경례/인사, 자신감, 달리기/도약, 안내, 미래/목표